E-Squared unlocks business potential by making change work. Their products are driven by the belief 'change begins with people', which means E-Squared engages workforces in change instead of alienating them through automation.
A brand to energise people
E-Squared needed a brand that showcased the energy they inject into workforces. They didn't want to feel like the larger industry players who were devoid of personality. Instead, E-Squared needed to show people were at the heart of their vision for business, so they were approachable and full of life. 
Potential Energy
Potential energy is energy stored in a system, but unable to be released as it is held in place by the forces around it. Most businesses sit in this state, full of potential but with a workforce left standing still due to rigid, automated business systems.
Creating Momentum 
E-Sqaured's change management systems engage the workforce, empowering them to create change. This energises the workforce, helping them power business transformation through simple software systems.
Kinetic Energy
This results in a kinetic business; one energised and always moving forward.
E-Squared breaks the mold of change management software with our simple yet revolutionary belief: change begins with people.

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