Children’s Heart Surgery Fund is a charity founded in 1988 to support the Leeds Congenital Heart Unit (LCHU). Since then, they have awarded over £7 million in grants to the LCHU, its patients and their families — helping to save thousands of children's lives.
Every heart is unique
Having never looked firmly at branding, the charity needed a cohesive brand strategy to take campaigning to the next level and stand shoulder-to-shoulder with national brands. This had to go beyond visuals, a consistent messaging system with a clear and emotive vision was required, with a clear strategy to show how donations made a direct impact on children’s lives.
Revenue in the year after launch increased 90% from £525,000 to £998,000.
Our vision is for children to live life, beating heart disease.
Brand vision
Heart, mind, family and future
After conducting a full brand review, which analysed all current media and messaging, a bold vision emerged for children to live life, beating heart disease. This vision is achieved by the charity’s mission: make the Leeds Congenital Hearts Service a world-class centre of excellence providing the funding and resources needed to support a child’s heart, mind, family and future.
These four key support areas are shown in the logo by four angular hearts, which surround and protect a fifth heart in the middle, representing the child at the centre of everything Children’s Hearts Surgery Fund works for.
Our mission is to make the Leeds Congenital Hearts Service a world-class centre of excellence, by providing the funding and resources needed to support a child’s heart, mind, family and future.
Brand mission
"Now is the right time for Children’s Heart Surgery Fund to evolve – to become bigger and better. Our new branding will mean we are instantly recognised – capitalising on the positive publicity we gained from the SOS campaign and the public’s phenomenal support for our work."
Sharon Coyle, CEO
Revenue in the year after the new branding launched increased 90% from £525,000 to £998,000.
